Change Beans
Live brief from Pearlfisher.
Brief
Entice the everyday coffee drinker to enjoy the next cup of coffee made using lab-grown cell cultures rather than coffee beans.
Consumers looking for: seamlessly fit into the personal lifestyle, effortlessly delicious and healthy, be easy to prepare.
The Problem
The outcome
Change Beans is a physical-based coffee chain using only the cell culture coffee beans produced in the local lab. The location of shops is often near companies or in a busy area, with the main consumers being working people, who are the greatest part of coffee consumers.
The unique selling point of Change Beans is we can receive orders online in advance, allowing the consumers to pick up their coffee in seconds.
In a hurry? Order first! Pick it up on the go!
